Twitter has extended tweets so users can play videos, view images, and see content without clicking on links within a tweet.
Partnerships with companies like Wall Street Journal and Time allow Twitterers to see paragraphs of articles written or play videos from YouTube without needing to expand the Tweet.
However, with expanded Tweets, Twitter is aiming to replicate something similar to what Facebook has done with its Social Reader feature. Rather than just sharing links, Twitter users will be able to get a fair idea of what the link is about, which should increase clickthroughs and time spent on a page for publishers.
The new Expanded Tweets will be available from a variety of publications such as The Wall Street Journal, The San Francisco Chronicle orer D Spiegel Online. Photos from WWE, BuzzFeed and TMZ and videos from BET, 106 & Park, Lifetime and Dailymotion will also be available right on Twitter's page.
Twitter's expanded Tweets is rolling out right now and will be available on the web and m.twitter.com. It will also be available on Twitter's iOS and Android.
Sources: Twitter,ComputerBusinessReview, BGR, AndroidAuthority